"Most people understand that sites like Facebook are free to use for a reason. It's not because Mark Zuckerberg loves you, it's because Facebook and its peers make money from your data and from your eyeballs," Whitlock wrote. "We need to start thinking beyond what our data is currently used for … and wonder what else the information we hand over today might be used for tomorrow."

http://www.latimes.com/business/la-fi-facebook-privacy-20110927,0,1713193.story